Detectivemarketing.com

Archive for 2019

Call to action: Homo Stupido at Publishizer (video)

Published by on augusti 19, 2019

My upcoming book, Homo Stupido is on Publishizer, a crowd-publishing platform that matches me directly with publishers.

I have been working many years on this book dream, I hope you join me on this publishing journey.

If you would like this book to be signed, Pre-order copies and check out the bonuses at Publishizer.com/homo-stupido (video etc).

Thank you in advance for spreading the word via social media!

Stefan Engeseth

I know that we should never underestimate human stupidity. 
It’s one of the most powerful forces in history.
Professor Yuval Noah Harari, Author of Sapiens (cnbc.com)

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You can only grow and scale your business as fast as you grow and scale yourself

Published by on augusti 9, 2019

You can only grow and scale your business as fast as you grow and scale yourself.
Mark Thompson, Keynote Speaker, Besselling Author

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Video clip from panel debate at Almedalen 2019

Published by on juli 11, 2019

Video clip (in Swedish by Stefan Engeseth) from panel debate at Almedalen 2019.

Topic: How can we make Sweden the best in the World’s Global Development Department?
Panelists:
•Håkan Dahlström, Managing Partner, Tieto
•Ann-Marie Rosendahl, CEO, Digital Business Development
•Joakim Appelquist, Deputy Director General, Vinnova
•Helena Jerregård, Vice-Provost for Collaboration, Mälardalen University
•Henrik Bergqvist, CEO and founder, Pickit
• Stefan Engeseth, CEO, DetectiveMarketing and author of Sharkonomics.
Moderator: Åsa Lindell
Organizer: Tieto.
Read more (Google Translation).

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Host at the Scandinavian International Fashion Week

Published by on juli 9, 2019

I had the honor to be host, with Sofia, at a magical fashion show in Stockholm City Hall.
It was a like a seeing a fashion journey from around the world.
Scandinavian International Fashion Week aims at showcasing the art of fashion designers from all around the globe. During 2 days, the catwalk is open to innovative designers and brands, who stage their upcoming collections to press, buyers and influencers from across the globe. The catwalk also welcomes new talents, as we believe in opportunities and understand that everything starts with a dream.
Held at the Stockholm City Hall, the event starts with 2 catwalk days, followed by a price ceremony on the third day. The idea is to recognize the work of the most outstanding fashion actors, such as designers, make-up artists and models, at the most prominent prize venue in Stockholm: the Stockholm City Hall.
Sifsweden.com
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It’s not just the thought that counts

Published by on juni 24, 2019

It’s not just the thought that counts.
iPeter Ahnell, DNB
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It may sound childish to have fun, but the fact is that fun is also what drives change

Published by on juni 21, 2019

It may sound childish to have fun, but the fact is that fun is also what drives change.

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Updating 70.000 words in my ONE book

Published by on juni 17, 2019

Often I am asked: “is it hard to write a book?”
My answer is always the same: “It’s like running a marathon, you only have to take the first step and start running.”
Now that I’m updating 70.000 words in my “ONE” book, I realize that I ran an extremely long marathon. Normally a business book is about 20.000 words.

Being a dyslectic author, I did not see the “goal” sign, instead, I believe I read “start”, and ran the marathon 3 times more than needed.

In many ways, I found it funny that I did not see where to stop running. Yet has my ONE book, in its shape, become a historical documentation of consumer power in the start of social media? (The first edition came out 2006).

It will take all summer for me to update the 70.000 words, but this time, I WILL see the “goal” sign, and STOP long before 100.000 words….I hope.

Ps Click here if you like to read a short version of ONE.

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Top 10 most popular posts – Updated: 28 May 2019

Published by on maj 28, 2019

1. How technology can solve overconsumption and save the planet

2. Many of the old organizations will die soon (if they haven’t died already)

3.  Genetic differences are the drivers of innovation and evolution

4. Who actually owns the brand – the customers or the company?

5. Old ways, won’t open new doors in new ways

6. From E-Commerce to Word-Commerce

7. Lucire.com: The fall of the influencer

8. Millennials will adopt to workspace as popcorn

9. Innovation: A drone lands at a Tesla car driving at high speed to charge it?

10. Second edition of Complex Chinese Sharkonomics is out now

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Who actually owns the brand – the customers or the company?

Published by on maj 23, 2019

Who actually owns the brand – the customers or the company?
Quote from my ONE book

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Marketers must adapt or die in the pursuit of finding new ways to reach and engage audiences at scale

Published by on maj 20, 2019

Marketers must adapt or die in the pursuit of finding new ways to reach and engage audiences at scale.
David Armano, Global Strategy Director, Edelman Digital

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